About the Previous SEO Article

Posted on August 23rd, 2007 in Search Engines by jed

Ok, so I have a little confession to make. Today I was talking with a really smart guy who knows his search engine stuff, and he happened to catch a glimpse of my web site while we were poking around on a browser. Of course, being very observant, he immediately keyed in on the Search Engine Optimization article and said he wanted to read it. Now, keep in mind that this guy knows search engine inner workings, and about a bazillion other things better than I know, say, the back of my hand. So I was immediately apprehensive about him reading my article. Especially considering the fact that I kind of twisted the truth around a bit while writing it.

So here is the deal: the stuff in the SEO article is what I would currently consider to be the “best” way to optimize your site for search engines. By “best”, I mean the most likely to get you lasting long term results, provide value to the internet and to the rest of the community, and avoid potential issues if/when Google decides to change the rules. I’ve come to this conclusion based on a moderate-to-fair understanding of how search engines work, along with reading a huge pile of other SEO articles that are all probably made up. Having good content is key, and I am confident that if you have good content, your site will win over the long term. Now with that said, I have to note that the actual technical details of getting a high ranking in Google and other search engines do not precisely align with the way I have articulated things previously. If you want to talk about the topic further, I’d be happy to entertain a discussion about it, feel free to contact me.

Pie Chart about Lies and Truth

Oh yea, and don’t ask about statistics, especially ones in a shiny Pie Chart with rounded corners. As a reasonably intelligent human, you should consider all statistics you see anywhere to be completely made up and purely for demonstration purposes, especially if they are on the Internet. Always ask for the source if someone is quoting statistics to you, and try to keep in mind that usually, statistics and other things like black and white statements and hyperbole are solely for the purpose of making a point.

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